Canon imagePRESS 1110+ Brochure Page 5
- Page / 8
- Table of contents
- BOOKMARKS
Rated. / 5. Based on customer reviews
The production services section is designed to provide suggestions and solutions related to the customer work you
produce in such areas as workflow, value-added services, variable data printing (VDP), creative services, database
management services, digital asset management (DAM), mailing, fulfillment, Web-to-print services, and color
management.
The customer service section offers recommendations and solutions pertaining to the key backbone of your
organization, your customer service department. This section gives valuable information on building trust, expanding
your customer base, understanding your marketplace, and training your staff.
INDUSTRY FOCUSED MARKETING TOOLS
One key ingredient for business success is a strategic sales and marketing plan. Marketing must be a core
component of any forward thinking company. Historically, this has been a weakness within the graphic arts industry.
Canon wants to assist by highlighting relevant sales and marketing research for specific industry market verticals to
educate business leaders.
To help imagePRESS C7000VP/C6000VP/C6000 and imagePRESS 1135P/1125P/1110P/1110S purchasers, Canon
developed Essential Business Builder Sales and Marketing Tools with an industry focused approach to selling digital
printing and related ancillary services. These tools include:
PIA/GATF Marketing4Digital (M4D) industry reports plus 2-page executive summaries, emphasizing •
key information to help selling into particular industries
Sales Guides that outline step-by-step plans for approaching customers in specific vertical segments•
Five document application solution scenarios for each profiled industry. These tools range in varying •
complexity from static print to complex Web enabled applications. Each scenario provides ways that
digital technology can enable measurable improvement to the document applications and includes
print samples that demonstrate this “digital value”
Scripted presentations customized to the industry verticals illustrate the “digital value” that •
customers will receive from your imagePRESS C7000VP/C6000VP/C6000 or imagePRESS
1135P/1125P/1110P/1110S enabled applications
Canon has developed Essential Business Builder sales
and marketing tools with an industry focused approach
to selling digital printing and related ancillary services
NONPROFIT
SALES GUIDE
Owner’s Manual
STEP 1
SALES KICK OFF MEETING
Action 1
Introduction
Schedule a sales staff meeting to introduce your plans to •
pursue sales opportunities in the nonprofit industry.
Review this sales guide with your sales staff and explain
•
your purpose in adopting this highly effective sales ap-
proach. Expect that your employees may be a little afraid
of this new program. Reinforce your commitment to
making this successful for each of them, the company,
and most importantly – for your customers.
Provide them with the sales representatives version of
•
this sales guide.
Action 2
Study Marketing4Digital
Provide your sales staff with copies of the nonprofit in-•
dustry M4D profile for their study.
Inform them that you will schedule a subsequent sales
•
meeting to further discuss their learning from M4D.
This Canon Essential Business Builder Pro-
gram Sales Guide is designed to provide
imagePRESS C7000VP users with a frame-
work for selling digital printing and other
complimentary, ancillary services to their
clients and prospects in the nonprofit indus-
try segment.
You will be able to approach a customer
with well documented solutions to their
communications challenges, whether that
is helping them grow their business, service
their clients, or save time and money.
You will be able to substantially differenti-
ate yourself from your competition.
When used in conjunction with the Essential
Business Builder nonprofit industry applica-
tion case studies, customer PowerPoint pre-
sentation, and PIA/GATF Marketing4Digital
(M4D) nonprofit industry profile, this sales
approach will provide you with:
Essential market intelligence• for the
nonprofit industry
Understanding of key customer docu-•
ment applications that hold the most op-
portunity for you
A highly effective sales approach• that
you can use with clients
NONPROFIT
SALES GUIDE
Sales Representative’s Manual
This Canon Essential Business Builder Pro-
gram Sales Guide is designed to provide
imagePRESS C7000VP users with a frame-
work for selling digital printing and other
complimentary, ancillary services to their
clients and prospects in the nonprofit indus-
try segment.
You will be able to approach a customer
with well documented solutions to their
communications challenges, whether that
is helping them grow their business, service
their clients, or save time and money.
You will be able to substantially differenti-
ate yourself from your competition.
When used in conjunction with the Essential
Business Builder nonprofit industry applica-
tion case studies, customer PowerPoint pre-
sentation, and PIA/GATF Marketing4Digital
(M4D) nonprofit industry profile, this sales
approach will provide you with:
Essential market intelligence• for the
nonprofit industry
Understanding of key customer docu-•
ment applications that hold the most op-
portunity for you
A highly effective sales approach• that
you can use with clients
STEP 1
SALES KICK OFF MEETING
Action 1
Introduction
Your company’s owner has scheduled a sales staff •
meeting to introduce plans to pursue sales opportuni-
ties in the nonprofit industry.
Review this sales guide and expect that you may be a
•
little afraid of this new program. Your owner is commit-
ted to making this successful for each sales represen-
tative, the company, and most import antly – for your
customers.
Action 2
Study Marketing4Digital
Please study the nonprofit industry M4D profile to learn •
about this lucrative industry.
Your owner will schedule a subsequent sales meeting
•
to further discuss your learning from M4D.
Sales Guides
Five Solution Scenarios
Related products and manuals for Print & Scan Canon imagePRESS 1110+
Print & Scan Canon K10158 User Manual
(14 pages)
(14 pages)
Print & Scan Canon BJC-6000 Owner's Manual
(10 pages)
(10 pages)
Print & Scan Canon EOS-1Ds Brochure
(39 pages)
(39 pages)
Print & Scan Canon FB330P/FB630P User Manual
(82 pages)
(82 pages)
Print & Scan Canon IXUS 860 IS User Manual
(234 pages)
(234 pages)
Print & Scan Canon PowerShot D30 User Manual
(153 pages)
(153 pages)
Print & Scan Canon MAXIFY iB4020 User Manual
(655 pages)
(655 pages)
Print & Scan Canon EOS-1Ds User Manual
(116 pages)
(116 pages)
Print & Scan Canon iPF750 Basic Guide
(52 pages)
(52 pages)
Print & Scan Canon MAXIFY iB4020 User Manual
(504 pages)
(504 pages)
Print & Scan Canon SELPHY ES1 User's Guide
(19 pages)
(19 pages)
Print & Scan Canon SD940 User's Guide
(6 pages)
(6 pages)
© 2020, manymanuals.com. All rights reserved. | 0.314 s |
Manymanuals.com
Manymanuals.de
Manymanuals.fr
Manymanuals.it
Manymanuals.pl
Manymanuals.cz
Manymanuals.es
Manymanuals-pt.com
Comments to this Manuals